I was just watching a news show (Nスタ on TBS) and they brought up the following three things:
A Kansai university professor said that Yuki Saito could bring Hokkaido 5.2B yen (this actually made the headlines back in October, I just failed to mention it).
A t-shirt company has already designed a "Waseda, 仲間, 2010" t-shirt that will go on sale soon. (仲間 = nakama = friends) This is the same design company that created the Aseda t-shirts 4 years ago.
A company that makes masks will be making a Yuki Saito mask. When they sold a similar mask 4 years ago, they apparently sold about 3,000 of them. Their target this time around is 6,000.