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Yokohama China Town wants to work with Hichori to bring in more tourists

by on Dec.31, 2010 @ 1:30 am, under NPB

The Yokohama China Town Development Cooperative (300 out of about 500 stores in the area are a part of the cooperative) will be working together with Hichori Morimoto to bring more tourists to the Yokohama China Town area.

And one of the main focuses will of course be food, to which it seems Morimoto's name is perfect.  Case in point:  Morimoto can sound similar to mori motto, which could be used to illustrate large portions of food; and Hichori can sound like hi chori, which means prepared over a flame.