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DeNA signs a seven-year deal with Yokohama Stadium

by on Mar.07, 2012 @ 3:35 pm, under NPB

According to reports filed today (Nikkan Sports, Sponichi, Sanspo, Sports Hochi), DeNA signed a seven-year deal with Yokohama Stadium.  Some other details:

  • Stadium usage costs will drop from 25% to 13% of ticket revenue.
  • While 100% of revenue from current stadium ads will continue to go to the stadium owners, revenue from the new outfield fence ads will go to DeNA.
  • The stadium will no longer have to pay the team an assistance fee (few hundred million yen a year).
  • Some sort of of a team store will be set up in the park area outside of the stadium.
  • Parts of the stadium will be upgraded, like the scoreboard.