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ASICS will not renew contract with Rawlings

by on Jun.18, 2012 @ 10:39 pm, under Other

According to a report by Sponichi, ASICS will not renew their licensing contract with Rawlings when it expires at the end of this year and will instead release items under their own label, beginning in November 2012.

ASICS originally signed on with Rawlings in 1976 in order to expand their market presence.  The decision to move away from Rawlings is a means to strengthen the brand.