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[12/19/2013] Hakuhodo DY media partners publishes 2013 Athlete Image Evaluation Study

by on Dec.19, 2013 @ 10:06 pm, under Other

Hakuhodo DY media partners held an online survey that was open to men and women living in Tokyo, Kanagawa, Chiba, Saitama, Kyoto, Osaka, Hyogo, and Nara between the ages fifteen and sixty-nine.  The survey was taken between December 4 and 10.  The results were based on 600 samples.

An interesting point: Hakuhodo mentions that Masahiro Tanaka accumulated ninety-eight hours and one minute of air time on terrestrial TV news programs between January and November this year (in 2012, he was at twenty-seven hours and fifty-four minutes).  That led all male athletes.

Source: official announcement

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Male Athletes that had a successful 2013

  1. Masahiro Tanaka
  2. Koji Uehara
  3. Kohei Uchimura (gymnast)
  4. Keisuke Honda (soccer)
  5. Hideki Matsuyama (golf)

Athletes that portrayed good images

  1. Ichiro Suzuki
  2. Mao Asada (figure skater)
  3. Masahiro Tanaka
  4. Kazuyoshi Miura (soccer)
  5. Keisuke Honda (soccer)
  6. Yu Darvish
  7. Saori Yoshida (wrestling)
  8. Homare Sawa (soccer)
  9. Kimiko Date-Krumm (tennis)
  10. Kosuke Kitajima (swimmer)

Athletes that have a positive feel

  1. Sara Takanashi (ski jumper)
  2. Mao Asada (figure skater)
  3. Ichiro
  4. Yuki Ota (fencer)
  5. Masahiro Tanaka

Athletes that seem friendly

  1. Ai Fukuhara (table tennis)
  2. Mao Asada (figure skating)
  3. Masahiro Tanaka
  4. Homare Sawa (soccer)
  5. Saori Yoshida (wrestling)

Athletes that seem focused and always up to the challenge

  1. Ichiro Suzuki
  2. Kazuyoshi Miura (soccer)
  3. Kimiko Date-Krumm (tennis)
  4. Masahiro Tanaka
  5. Mao Asada (figure skating) / Keisuke Honda (soccer)

Athletes that seem like good leaders

  1. Motohiro Shima
  2. Makoto Hasebe (soccer)
  3. Homare Sawa (soccer)
  4. Kazuyoshi Miura (soccer)
  5. Keisuke Honda (soccer)

Athletes that seem to blow everyone away

  1. Masahiro Tanaka
  2. Kenzo Shirai (gymnast)
  3. Sara Takanashi (ski jumper)
  4. Hideki Matsuyama (golf)
  5. Takahiro Norimoto