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[12/24/2013] Rakuten wins naming rights to Miyagi Stadium — Rakuten Kobo Stadium Miyagi

by on Dec.24, 2013 @ 5:28 pm, under NPB
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The Rakuten Eagles announced today that parent company Rakuten won the naming rights to Miyagi Stadium.

New Stadium Name

Rakuen Kobo Stadium Miyagi

Shortened Names

  • Kobo Sta Miyagi
  • Kobo Sta
  • Kobo

Contract Terms

Three years (January 1, 2014 until December 31, 2016) at 201 million yen a year.

Source: official announcement, Sponichi 12/24/2013

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[12/14/2013] Parent company Rakuten might be front-runner to land naming rights to Miyagi Stadium

by on Dec.14, 2013 @ 8:17 pm, under NPB
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Two companies submitted bids for the naming rights to Miyagi Municipal Stadium.  Miyagi Prefecture is looking for a company that can pay 200 million yen or more a year for three or more years, beginning in January 1, 2014.  Rakuten Eagles' the parent company Rakuten was one of the two companies and is reportedly the front-runner (bids from both companies were at or above the requirements).  A decision will be finalized before the end of the year.

Source: Nikkan Sports 12/14/2013, Kahoku Online 12/14/203

[UPDATE 12/15 @ 7:37pm]

Rakuten may have won naming rights to Miyagi Stadium for 210 million yen a year.  The new stadium could be named Rakuten kobo Stadium.

Source: Sponichi 12/15/2013, Kahoku Online 12/15/2013

[UPDATE 12/16 @ 3:58pm]

According to ZakZak, of the 200 million yen Nippon Seishi paid for naming rights to Miyagi Stadium every year, three-quarters went to the Eagles.  They might end up losing that money if Rakuten wins the bid.

Source: ZakZak 12/16/2013

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[11/5/2013] Miyagi Prefecture begins accepting bids for the naming rights to Miyagi Stadium

by on Nov.05, 2013 @ 8:26 pm, under NPB
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Miyagi Prefecture announced today that they are looking for a new sponsor to purchase the naming rights to Miyagi Stadium.  Nippon Seishi's contract with the Prefecture and the Rakuten Eagles is set to expire this year.

According to the announcement, the prefecture is looking to sign a three-year deal that begins on January 1, 2014 and is worth at least 200 million yen a year.  Bids will be accepted between November 5 and December 4.  Additional terms and conditions can be found at the official announcement link below.

Source: official announcement

[UPDATE 12/4 @ 10:59pm]

The media learned today that two companies submitted bids.  An announcement will likely be made later this month after Miyagi Prefecture and the Rakuten Eagles have had a chance to discuss the offers.

Source: Sponichi 12/4/2013

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